Expanding Pie Face's Brand Presence: A Journey of Social Media Marketing and Offline Success
Driving Brand Expansion
Pie Face, a renowned Australian pie and coffee chain, embarked on expanding its brand presence in Malaysia and Singapore. Our digital marketing agency played a pivotal role in achieving this goal through a comprehensive range of services.
To establish a strong brand identity, we focused on branding, identity, and strategy, ensuring that Pie Face's values and essence were effectively communicated to the target audience. Our talented team also excelled in web design, creating an immersive and user-friendly online experience that resonated with customers.
Branding, Identity, Strategy, Web Design, UX / UI, Social Media Consultancy, Facebook Management, Facebook Paid Advertising, Instagram Paid Advertising, Content Creations, Photograhy, Video Production
Successful Engagement Campaign
Social media played a crucial role in engaging the local population and educating them about the unique pie-eating culture. Leveraging the immense popularity of Dato' Lee Chong Wei, a local hero and Pie Face's brand ambassador, we launched an engaging social media contest. With an enticing prize value of less than RM1,000, we witnessed outstanding results. Within a span of two months, we garnered an impressive 4,000 likes and over 10,000 engagements, showcasing the immense impact of our campaign.
In addition to our social media expertise, we extended our support to Pie Face's offline marketing efforts. Our creative team excelled in crafting visually appealing print ads, eye-catching packaging designs, and compelling sales kits and presentation decks. This comprehensive approach ensured a seamless and cohesive brand experience for Pie Face, both online and offline.
Final Result
Throughout the collaboration, our agency's commitment to excellence was evident in our attention to detail, creative content creations, professional photography, and captivating video production. We successfully positioned Pie Face as a prominent player in the Malaysian and Singaporean market, building brand awareness, generating excitement, and driving footfall to their outlets.
Overall, our multifaceted approach, combining digital and offline marketing strategies, empowered Pie Face to establish a strong brand presence and educate the locals about their delightful pie-eating culture.
Pluto has helped us with professional social media management for Malaysia and Singapore market. We value them as a powerful and affordable resource and look forward to future projects.
