Perceptions of banking often paint a picture of a mundane nine-to-five job with strict requirements. However, CIMB Bank recognizes the versatility and diversity of the sector, and they approached us to challenge these misconceptions among today's youths, particularly university graduates.
Presentation Slides, Video Production
Captivating Graduates
We curated a compelling video reel to showcase the career insights and opportunities available at CIMB Bank, specifically tailored for university graduates. Through this campaign, we aimed to capture their attention and demonstrate the exciting possibilities within the banking industry.
Shifting Perspectives
To reshape their perceptions, we devised a multi-faceted approach. We created a dynamic PowerPoint presentation coupled with engaging videos featuring CIMB Bank employees sharing their personal career journeys. By presenting these insights in an accessible and relatable manner, we aimed to ignite the imaginations of young minds, enabling them to envision a future in the financial industry.
Unlocking Potential
Our campaign empowered youths to realize the vast array of career paths within banking. By showcasing the opportunities and challenges faced by CIMB Bank employees, we inspired university graduates to envision themselves making a difference in the finance sector and sparked their interest in pursuing a career with CIMB Bank.
Together with CIMB Bank, we embarked on a journey to redefine banking careers and attract the brightest talents. Our engaging campaign aimed to inspire and inform, encouraging the next generation of professionals to consider the diverse and exciting opportunities awaiting them within the financial industry.
