Banking, to the eyes of youths, may sound like a boring nine-to-five job with strict hiring conditions. But many don’t know that it’s a versatile and diverse sector with plenty to offer. CIMB looked to us to challenge this misguided perception in today’s youths, particularly university graduates.
Presentation slides, video production
Attracting the university graduates
A video reel for school graduates
highlighting career insights and opportunities at CIMB
We decided to create an awareness campaign with a PowerPoint
presentation and videos comprising CIMB Bank employees offering
With employees narrating their career opportunities
and challenges in an easy-to-understand manner, youths can then
imagine a future in the financial industry.