Driving Footfall and Brand Awareness: Mamee's Success Story
Mamee's First Ever Concept Store
Mamee, one of Malaysia's leading manufacturers, embarked on a mission to leverage social media for their groundbreaking concept store on Jonker Street, Malacca's busiest thoroughfare. Our team was entrusted with the task of increasing footfall and driving brand awareness, while also creating an immersive online and offline experience for visitors.
Branding, Identity, Strategy, Web Design, UX / UI, Social Media Consultancy, Facebook Management, Facebook Paid Advertising, Instagram Paid Advertising, Content Creations, Photograhy, Video Production
The Works
Award Winning Website
We designed the Mamee Jonker House website to mirror the store's architectural layout, offering users an animated navigation experience that revealed the unique offerings of the establishment. Our innovative design approach earned the website recognition, winning both the Malaysia Website Award and Web Guru Award in 2015.
Social Media Marketing
With the goal of expanding Mamee Jonker House's digital presence, we focused on social media marketing. Within just six months of collaboration, the brand experienced remarkable growth, achieving a 100% increase in fan base. Our professional social media management strategies played a key role in this success. Furthermore, our engaging social media contest, "Mamee Riang Raya," proved to be a game-changer. In just two months, the contest garnered 4,000 likes, 2,300 shares, 1,600 comments, and saw 8,000 fans actively tagging their friends.
At Pluto Communications, we take pride in our ability to drive footfall and enhance brand awareness through strategic social media campaigns. By partnering with Mamee, we created an immersive online and offline experience that captured the attention of visitors, while our award-winning website design and social media marketing efforts propelled their success to new heights.
