The Pie Face chain, founded in 2003 in Sydney, Australia and predominantly sells various type of pies and coffee. As an Australian brand, Pie face wanted to create their brand presence in Malaysia and Singapore. The objectives include educating the locals on the pie eating culture. We've been able to support these objectives by using social media marketing.
Branding, Identity, Strategy, Web Design, UX / UI, Social Media Consultancy, Facebook Management, Facebook Paid Advertising, Instagram Paid Advertising, Content Creations, Photograhy, Video Production
Successful Engagement Campaign
Dato' Lee Chong Wei, a local hero among all Malaysian and even Singaporean was engaged as Pie Face's brand ambassador. We have leveraged the popularity of our brand ambassador by running a social media contest as engagement campaign. With the prize value of less than RM1,000 we have successfully generated 4,000 likes and 10,000 engagements in less than 2 months.
In additional to all the benefits of professional social media management, we have also supported Pie Face in developing offline marketing materials such print ads, packaging, sales kit, presentation decks and many more
Pluto has helped us with professional social media management for Malaysia and Singapore market. We value them as a powerful and affordable resource and look forward to future projects.