Website Design/SEO/Social Media Management/Video Production
Transforming Cheng & Co: Elevating User Experience, Brand Identity, and SEO Optimization for Malaysia's Premier Accounting Firm
Cheng & Co, renowned as the leading accounting firm in Malaysia.
Our client sought to align their website with their exceptional reputation. Despite their prominence, their existing website failed to reflect their standing and lacked crucial elements such as effective UI/UX design to convert visitors into clients and SEO optimization to enhance online visibility.
Understanding the significance of a compelling digital presence, Cheng & Co entrusted us with the task of a complete website and brand revamp. This provided us with the opportunity to craft a product that authentically embodied their personality and showcased their unique offering as a one-stop professional center. Our goal was to ensure that the revamped website delivered a seamless and intuitive user experience.
Branding, Identity, Web Design, UX / UI, SEO, Social Media Management, Facebook Advertising, Strategy, Video Productions
During the wireframe design phase, we meticulously focused on user-centric navigation, enabling visitors to easily find the services most relevant to their needs. We strategically implemented three distinct segmentations, catering to startups, small and medium-sized enterprises (SMEs), and corporate entities. By aligning the website's structure with these segments, we aimed to facilitate stronger user identification and connection.
The launch of the new website yielded highly positive results, marking a significant milestone for Cheng & Co's online presence. One of our key achievements was the remarkable enhancement in user experience, as clients found it considerably easier to navigate the website. This improvement translated into increased time spent on the site and a higher number of pages viewed, providing a richer understanding of Cheng & Co's comprehensive service offerings.
Furthermore, our efforts were successful in reducing the website's bounced rate by an impressive 50%. This signifies that visitors were more engaged, spending more time exploring the site and significantly increasing the likelihood of converting into clients. By ensuring a seamless user journey, we effectively transformed the website into a powerful tool for client acquisition and retention.
Final Result
In conclusion, our comprehensive website and brand transformation for Cheng & Co not only rectified the previous misalignment between their esteemed reputation and online representation but also yielded tangible results. The improved user experience, combined with targeted SEO optimization, enabled Cheng & Co to capture a larger online audience, establish a stronger brand identity, and drive client conversion.
