We've been named finalists for Specialist Agency of the Year and Most Effective Use – Specific Audience by the advertising + marketing MARKies Awards for our 2024 Social Media Campaign. It's a journey that's now proudly listed among the industry's best at https://awards.marketing-interactive.com/agency-of-the-year-my/
It all started when...
We Noticed a Gap
The healthcare industry does not always get the spotlight it deserves. It is often seen as something technical, distant, or hard to talk about. For a long time, healthcare stories were either hidden behind medical jargon or reduced to cold statistics. And that has always bothered us.
We wanted to change that. To make healthcare feel less distant and more human. We wanted to help people see the stories, the people, and the real impact behind the big medical words.
The Journey Begins
We started by listening. First, to the people. We took time to understand what healthcare really means to Malaysians – what worries them, what confuses them, and what holds them back from getting the care they need.
Then we listened to the doctors, the businesses, the brands, the people with real stories to share. We wanted to know what matters to them, what keeps them up at night, and what they wish more people understood.
That's when we found it. There's a real need to break down the walls between healthcare and the public. People are ready for honest, open conversations – and so is the industry.
And just like that, we were set.
We Tried. We Tested. We Learned.
Along the way, we noticed something important. A lot of healthcare information can sound scary. It can be too technical, too distant, or simply too hard to relate to.
We knew if we wanted to reach people, we had to do things differently. The way we communicate needs to make healthcare feel clear, familiar, and approachable. It was about building trust, strengthening loyalty, and helping the right awareness grow in the right places.
So, we started experimenting. We explored new ideas, tested different formats, and worked on ways to tell stories that actually connect with people. Every step taught us something new. And every step brought us closer to finding what works.
Creating a Synergy
One of the biggest steps we took was introducing a friendly digital mascot to make health topics feel more approachable. Through a dedicated content series, we shared bite-sized, easy-to-digest information that made complex medical topics easier to understand. The mascot became a familiar face in our digital storytelling, appearing in motion graphics, Q&As, and interactive formats that helped strengthen our presence online.
We also focused on creating content that resonates. We expanded our approach to include doctor interviews, health trends, quizzes, and storytelling. Each approach played its own role.
As the community grew, engagement became our focus. We used interactive content like polls, quizzes, and Q&A sessions to build stronger connections. A conversational, accessible tone helped us create a space where people felt comfortable asking questions and sharing their thoughts.
To help spread awareness even further, we also introduced a well-planned and easy-to-follow programme called HealthCast. It's a platform where we invite experts to share their knowledge in a way that feels simple, clear, and easy to understand. The goal is to make health conversations more accessible, so more people can learn, ask questions, and feel confident about their health.
In the end, we didn't just bring in new ideas. We created a space for real conversations and meaningful conversions - a place where people can learn, connect, and take action for their health.
The Results were Encouraging
By combining creativity, storytelling, and a genuine effort to connect, we reshaped the client's social media presence. The posts became more relatable, more engaging, and left a stronger, more meaningful impact.
Slowly but surely, we started gaining traction. Along the way, we found methods, topics, and messages that truly connected with people, and we held on to those. We built on them, one step at a time. We took our time to learn what worked and what didn't, and we kept improving by focusing on what made a real difference.
By late 2024, the momentum became impossible to miss. And we've reached our goals one month earlier than predicted. Our client's followers grew by 49.2%, reach increased by 12.8%, peaking at 20.6 million lifetime reach, and engagement on the Facebook page jumped by 109%. Across this journey, we created a total of 210 pieces of content, each one a new opportunity to connect, educate, and inspire.
It didn't happen overnight. It happened because we kept showing up, kept listening, and kept building on what works.
The Recognition
What started as an effort to make healthcare feel closer and easier to understand has now grown into something much bigger. We've built real connections, sparked meaningful conversations, and played a part in changing how people see healthcare today.
This journey has led us to be named finalists for Most Effective Use – Specific Audience and Specialist Agency of the Year. And honestly, that means a lot to us. Because it shows that staying focused, listening closely, and choosing the right things to care about can take us further than trying to do it all.
We've never set out to be good at everything. We just want to be good at the things we choose to do. And the best part?
We're Just Getting Started
If you are looking to grow your healthcare brand in the digital space, reach out to us. Let's chat and see if we're the right fit to work together with our carefully crafted approach.